Chapter 11 - Developing and Managing Products

 Products of Ferrero are unique on the market for over 70 years. Ferrero is family owned company, and they are very traditional. With all it's products, Ferrero rarely changes it's packaging, and it is very unusual to see Ferrero changing ingredients in them. They have a lot of products,which are popular all over the world. It all started when Diovanni Ferrero mixed pure chocolate with hazelnut, getting something that the world had never seen before.

Introduced in 1982, Ferrero Rocher consists of a whole roasted hazelnut encased in a thin wafer shell filled with hazelnut chocolate  and covered in milk chocolate and chopped hazelnut. It is covered in elegant and golden paper, making it look very luxurious. In order to satisfy different taste preference, they have created Ferrero Rond Noir, Ferrero Garden and Raffaelo. Ferrero Rond Noir consists of crisp dark chocolate-covered specialty, with a smooth filling and a dark chocolate and almond center. The different layers creation offers a rich mouth feel, it's the good choice for self indulgence with a unique dark chocolate enjoyment. Ferrero Garden consists of wafer coating with coconut rasps, liquid fondant filling and an almond makes the center of the chocolate. Raffaelo is made of spherical wafer which is filled with a white milk cream and white blanched almonds. It is surrounded by a coconut layer, and it does not contain chocolate.

Tic Tac is also one of Ferrero products worth mentioning. Tic Tac was introduced in 1969, it is a brand of small, hard mints. It is available in variety of flavors. Besides the original ''Orange''and Fresh mint flavor, several new varieties were added including: aniseed, cinnamon (or ''Winter Warmer''), an orange and grape mix ( in 1976), spearmint, peppermint, Powemint, sour apple, madarin, tangerine, berry, fresh orange, strawberry, wintergreen (in 2010), mango, and lime.

Kinder is a product line of Ferrero that took a large share of markets all over the world. Kinder product line consists Kinder Chocolate, Kinder Bueno, Kinder Country, Kinder Delice, Kinder Maxi, Kinder Pinquin, Kinder Fetta al Latte and Kinder Suprise.

Nutella was created in a backroom of the pastry shop in Italy in 1944. Since then it still one of the most famous food specialties  in the world. It is a chocolate and hazelnut spread, and it is still packaged in glass jar. In order to satisfy it's customers, Ferrero created different sizes and packages in which Nutella is served.