Ferrero uses many different market targeting and segmentation tactics. In order to sell their products around the world, with so many different cultures, they need to use geographic segmentation, and they use it very effectively. The way they do it is that they hire local marketing agency to sell their product, because locals know the best way to sell a product to their fellow neighbors. Ferrero acquired a decent market share in Europe, South America, North America and Australia. Their next target market is Asia, and they already started promoting their products there. Also, Asia is a huge market and is very populated, by acquiring it they would generate unimaginable sales.
Marketing Segmentation strategy that Ferrero uses is certainly demographic segmentation. Their products are usually promoted to different age groups. Kinder Eggs to children, Kinder Bueno to teens, Nutella for the whole family and Ferrero for adults. In addition to that, they demonstrate effective psychographic segmentation, by promoting some of their products in an elegant and classy environment.
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