Personal Selling is the first kind of selling that we know of, and is probably the most important. However, Ferrero is not doing a lot of it, I think it is because they usually don't have any contact with ending consumer. There is only a few Ferrero stores, as I previously mentioned, they are usually located at the airports. Also, that is not a coincidence, because their products are often used as gifts to family, friends or loved ones. Ferrero stores are elegant, modern and golden, with amazing staff that is there to guide and help you to make your decision. Gold is color that represents Ferrero company.
I think their Personal Selling is unseen to customers, mainly because it is between Ferrero and stores that sell Ferrero's products. They always try to keep an excellent relationship with store owners, by ensuring that delivery of goods is performed as promised, and that all products are high quality. Unfortunately, they can not influence consumer decision with personal selling, and for sure they can not rely on independent store owners to sell their products. That is way they are making sure to bring high quality and tasty products on the market, advertise them smart and then sell them.
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