Chapter 18- Social Media and Marketing

Ferrero started engaging in social media about 5 years ago. They have many social media accounts. For every product they have, they have created separate social media account. They are focusing on promoting their products, and also updating and improving their existing products based on feedback's of their customers.

Communication Department is mainly responsible for answering to those feedback's, beside them almost every employee in the company has the ability to do the exact same thing. Their presence on Facebook,Instagram and the rest of social media websites gives them great opportunity to promote and market their products to new customers.

Diovanni Ferrero sad that social media will play a huge part in their marketing strategy in the future,and that social media budget will constantly rise over time.