From the day they opened Ferrero decided to be the company affordable to everyone. They have a big product selection,some expensive and some of them very affordable. If you need to put an accent on somebody, then their main target would be children.
Ferrero is smart about marketing to children, and not just for the short term period, but also they are focusing on implementing some kind of tradition to kid's life so they can continue to use Ferrero's products when they grow up, and then the real money comes in.
Beside just marketing to children Ferrero uses Ferrero Rocher as an elegant,classy,refined and golden chocolate product. Ferrero Rocher is primarily advertised as an upper class chocolate, to fit some kind of lifestyle that people live, or would like to live. It's also a little bit pricey for common people.
Ferrero is making almost 40% of their profits on holiday season. Their products are marketed as an perfect gift for everybody, no matter the age, color or lifestyle.That is also way you will see more of Ferrero's commercials before holiday season.
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