Ferrero's success is based primarily on the success of different brands developed by the group. But, to maintain this level of excellence, Ferrero must anticipate any change and adapt as soon as possible. This involves the establishment of a supply chain is performing particularly well.
With all its products, Ferrero uses the normal distribution channels for small, medium and large retailers. Ferrero uses short distribution channels, 1 or 2 intermediate before end user, allowing an increase in awareness and geographic implementation locations.
Ferrero's products can be found in almost every drugstores, convenience stores and discount stores all over the world. In addition to that, Ferrero has small kiosk's at airports around the world, where you can find all their products for fair price, usually cheaper than at other places.
Ferrero's products can be found in almost every drugstores, convenience stores and discount stores all over the world. In addition to that, Ferrero has small kiosk's at airports around the world, where you can find all their products for fair price, usually cheaper than at other places.
This choice of circuit is essentially due to the large size of Ferrero as well as its relocation. Its leading position gives it a certain assurance of profitability and its distribution is assured by its experience.
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