Tuesday, October 13, 2015

Chapter 6 - Consumer Decision Making




Products of Ferrero are very tasty, one reason why they are so popular with children.On exemple, Ferrero Joy has something that every kid wants - chocolate and one toy inside. First you need to go through chocolate to get to the toy. In USA Kinder Egg us prohibited, even if death case never happened. People speculate that some U.S. manufacturers  of chocolate lobbied against Ferrero Eggs to get their products sold, which turned very promising for them.


Another very popular product of Ferrero is Kinder Bueno. Kinder Bueno is often marketed to teens and young people ,as the product after you finish with kinder eggs. It is also very successful  in reaching teens, as a snack during the day.

As children grow up and they become adults, with the same love and trust toward's Ferrero's products, they turn their eyes to Ferrero Roche. Ferrero Roche is often promoted as an elegant, classy and golden chocolate product, with unique blend of chocolate and heselnut.

Last but not least, is Nutella and the rest of Ferrero's products. Nutella is made for everybody. It's the most popular chocolate spread in the world. Confirmation of that are Nutella's sales. Often promoted as a meal, in which the whole family can enjoy.

It would be very unfair not to credit all other Ferrero's products,some of them are old to children, ome to teens and some to adults.

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