At first, company started in Italy, after that they started selling to Germany, and there they bought Kinder, rising it up to completely another level. After World War II they opened offices and production sites abroad, and Nutella eventually became world's leading chocolate-nut spread. Ferrero is the world largest consumer of heselnuts, buying up to 25% of global production in 2014. As the years passed by they slowly become bigger. Today, Ferrero is the company operating on every continent on this planet. They have around 30,000 thousand employees,turnover is close to 10 billion U.S dollars. Here is a global chart just for Nutella.
As almost every internacional company, Ferrero's marketing strategy is different in every country. Because of that they have created more companies, and all of them are under Ferrero. But they operate as independent companies, making their own decisions and building their own marketing strategies.
No comments:
Post a Comment